Our story
Helping young people find their love of the sport.
We’re building a welcoming route into target shooting, where beginners belong and ambition has room to develop. Meet the coaches behind our classes, explore the values that guide us and discover our vision for bringing the enjoyment and opportunities of the sport to more young people.
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DBS-Checked Coaches
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All Equipment Provided
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NSRA-Accredited
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DofE & Scouts Assessments
A lifelong pursuit. A shared ambition.
3 Decades of Specialist Junior Coaching
A childhood hobby became a lifelong passion for Mal West, who has coached juniors since 1999 and spent 15 years as Head of Shooting at Sevenoaks School. Years of enjoying, competing and coaching target shooting have taught him how the lessons learned on the range can help young people approach challenges with confidence, patience and a stronger belief in themselves.
Discover the calm behind the skill
“It’s not about what’s in your hand. It’s about what’s in your mind.”
Beneath the precision lies body awareness, stillness and composure. We teach students to work within themselves, accepting each attempt and letting go of the last. It’s an approach that challenges assumptions about shooting and helps improvement come through understanding rather than simply trying harder.
Bringing the sport closer to you
Mal’s vision grew from seeing what young people could achieve together at Sevenoaks School. He founded Align Target Shooting Academy to bring that experience into local communities, making quality equipment and thoughtful coaching more accessible. By welcoming beginners and developing capable coaches, he hopes to give grassroots shooting a stronger future.
Years of Learning, together
Helping young people discover what they can achieve
3 Decades
Specialist Junior Coaching
Experience refined through decades of listening, learning and guiding beginners towards loving shooting since 1999. We’re giving this knowledge and experience to a new generation of coaches and instructors to share with all our students.
1,000 Beginners
Welcomed
Through our local community venues, we’ve introduced close to 1,000 novice shooters to the sport, helping them take their first steps with guidance, encouragement and opportunities to discover what they enjoy.
7 Years
of Kent’s Junior County Air Rifle Squad
Our Academy style programme created the pool of students ready to compete at County Level and more. We boast the largest squad in the NSRA Inter-County Leagues with a growing number of Division wins behind us. 52 juniors have taken part, many being selected 3 or more years while rising through the teams.
4 students
reached the GB Olympic Pathway
Four students who started as complete beginners progressed onto British Shooting’s Performance Pathway, showing what strong foundations can make possible for those who choose to pursue competition.
Our Core Values
Learning for Life.
Target shooting is far more than an exercise in hitting paper targets: it is a proven framework for personal growth. Every lesson across our Kent venues is anchored in four fundamental values that shape how we teach, mentor, and support young people. By embedding these principles into every session, we ensure our students build essential life skills, emotional resilience, and calm confidence that carry directly into their classrooms, exams, and home lives
Responsibility
Taking responsibility starts with Range and Rifle safety. It also means owning the process as well as the result. We help students learn to recognise their choices, learn from setbacks and take pride in their progress, building habits that reach beyond the range.
Trust
Safe practice builds trust between students, coaches and classmates. Through encouragement, shared responsibility and honest feedback, young people learn to trust their preparation and approach new challenges with growing confidence.
Collaboration
Good coaching begins with listening. We work with students to understand their goals, explore solutions and recognise progress. We encourage questions, shared discoveries and mutual support, helping young people grow through teamwork and celebrate one another’s achievements.
Mindfulness
We weave mindfulness into enjoyable practice, helping students tune into their bodies and settle their attention. By accepting each attempt and letting go of the last, they discover a calmer, more thoughtful approach to learning. This directly helps with exam stress and school focus.
Expertise with a warm welcome
Our Team
Our instructors and support staff are dedicated to delivering safe, structured, and encouraging target shooting sessions for every student.

Mal West
Founder & Head Coach

Cormack “Mack” Long
Lead Instructor

Jon Allport
Instructor

Graham
Instructor

Earl
Instructor

Abi Brown
Instructor
Testimonials
Hear from our Parents
Locations across Kent
Find a Range Near You
Sevenoaks
Hildenborough
Ashford